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 There are numerous advantages of promoting your music on SoundCloud. They are as follows:

Playlist Promotion

If you have an album or playlist ready to be released, then there is no better place to upload them than SoundCloud. This music sharing and streaming platform allows promoting a single track, album or a playlist all at the same time. It is the most popular and the quickest way to grab the attention of your potential listeners and get a lot of likes, plays, shares and comments for your playlist. SoundCloud has recently added the option of album promotion as well.


Appear As a Professional Artist

SoundCloud has various tools and options to make your user profile to appear as a professional musician. It allows the newbie artists to provide a description, embed social media links and upload a good profile picture and banner. It also displays each and every artist’s individual banner and artwork which helps the music fans to make up their own mind about the track, playlist or album. It establishes a very good first impression and makes you look like a pro.


Enhanced Statistics

SoundCloud offers in-depth statistical data of your newly released music, be it a track, album or a playlist. It provides information on how many people has played your music, which sites have shared your tracks, the number of plays, likes, reposts. It even provides you with the correct number of downloads. This kind of info is vital for making important decisions for your music career. It also makes it easier to measure your success through different parameters and measurements.


Strengthen the Fan base

One of the biggest reasons to use SoundCloud as your promotional platform is that is plays a huge role in increasing your fans and followers. This incredibly amazing site exposes your music to a broader range of audiences who have similar tastes and preferences about music. Promoting your music through SoundCloud also gets you introduced to reputed producers, executives, record deals or to other artists and bands.


Gets Your Music Discovered


SoundCloud has a huge community of music lovers with more than 175 million users per month. You just have to create an account and it gets your music more discoverable. Apart from that, it gives the option of free streaming and saves you a lot of time. It has helped in providing an effective start of many musicians as well as gets you noticed by major record labels.

A phrase that was coined by the great Bluesman himself Willie Dixon that ‘The Blues are the roots and everything else is the fruits’, but who would have guessed that the genre would become unrecognizable to itself to some degree in later years


Rhythm and blues have seen glitch menace instagram mob fortune many changes reflecting, social, political and emotional values and new and old musical innovations that has seen the genre being reinvented over time. In the late 2000s, the genre entered a bit of a slump, losing some of the characteristics that were inherent to the style An example of this are the groups of the late ‘90s like Boyz to men and En Vogue who took their styles from the singing groups of the forties before disappearing commercially only to be replaced by a music with heavier beats which less resembled its original form and the growing popularity of Hip hop

It is when RnB went through the process of being made more accessible through writers and producers by the medium of ‘’pop music that caused it to have changes of identity. But what has happened in last decade or so is that we now have two distinct styles, one that goes under the heading of ‘contemporary RnB’ and the other which is arguably not as popular, but is more aligned with the older more raw characteristic’s of the genre, primarily the ‘Blues and Jazz influence. This can be viewed as an RnB subculture if you like.


Since the beginning of the decade till now, the more organic variety of Rhythm and blues has come back into focus. Artists have emerged that are once again crafting interesting arrangements. Also lyrical content has become more varied again with the emphasis shifting away from just the emotional content of romantic love to broader subjects that RnB has previously covered, ‘What’s going on’ by Marvin Gaye set the benchmark for this

A Great example was first hearing Gregory Porters ‘Liquid spirit’ which contains interesting metaphors with the use of the word liquid to describe the freedom of spirit and culture and how it’s been manipulated and cut off. Also, his later hit ‘Take me to the alley’ which was inspired by His mother and a visit by the Pope coming to town that year. He writes about the integrity of those who are comfortably off, by showing kindness to those who are not., this expresses deeper qualities of the human condition. by the image the lyric paints. The character in the song is the ‘king’ who takes a detour away from the prosperous area of town to the alley where the poor are living.


On hearing Hosiers ‘Nina cried power’ which also has a metaphorical style to the lyric about all the Soul, Blues and Folk greats who share a common vision, set to a driving rhythm that sounds like an old Gospel tune with modern production techniques is really refreshing.

Other interesting artists like Alabama shakes who sound like they took Sister Rosetta Tharpe into the swamp with them have also sold well and changed the face of the genre.


Two more offerings worth a mention here are Zara Mcfarlane ‘Peace begins within’ and very recently D’angelos ‘Unshaken’ which deal with spiritual growth inwardly towards what is going on in the outside world, which represent a broader scope of subject matter in the lyric whilst taking the timbre of the old styles which the people still want to hear.

The conclusion is that some may cast a divide between what is RnB and what isn’t ,but more intelligently you could just say that contemporary artists like Khalid, Jordan Rakei and Ella Mai along with the artists that are mentioned above just fall under a very large umbrella (no Rihanna pun intended) that all these artists can get underneath. But what is also important is that RnB is so much more than what exists in the chart. So when you type your search into Google for RnB, cast your route out from the charts and go into undiscovered waters as there is much more out there.

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